For many in logistics and supply chain, especially in retail, the fundamentals of the Christmas peak are ingrained. The huge spike in activity in the build-up to Christmas rises gradually from September, only to fall away again in the New Year. Forecasts are built; budgets are developed and profits are made on this model of behaviour.
But, as we know, things are not ‘normal’ anymore. Customer behaviours have altered: www.logisticsmanager.com