I have been to California a half a dozen times in the past year to meet with Clients. Living on an island off the East Coast makes the trip back and forth fairly difficult. Most the time my flights arrive on schedule, but occasionally the airline fails to deliver and on two specific occasions I was forced to find alternative means of travel, “Forbes” investigates.
Thanks to my diligent and ingenious personal assistant, Birdie, who acted quickly to re-route my travel from our home office, I arrived for one meeting in Los Angeles via helicopter and another in San Francisco via Uber. Not just any Uber, a seven-and-a-half hour, overnight, $1,450 ride in the only vehicle available for such a trip—a white stretch limousine straight off the set of “Pretty Woman.” Whatever it takes, right? Many entrepreneurs at one point or another find themselves in a position where they must get the job done at whatever the cost. But for me, this most recent experience got me thinking about the importance of logistics.