LinkedIn remains the primary social network for connecting with customers in the B2B market and interacting with professionals from numerous industries. LinkedIn enables companies to establish contacts with clients and partners, receive and analyze information for market research, attract audiences with relevant content, strengthen business reputations, find new employees, and build their own online communities.
“Job seekers check out company profiles on social networks when responding to vacancies. After reading the company’s posts, it becomes clearer what topics are important to the company, how the company communicates, and how business processes look from the inside. The information in the company’s profile helps candidates get acquainted with the company, its values, and its stage of development. Details about corporate life help job seekers prepare their applications and get ready for interviews,” says Julia Malezhyk, HR Specialist at AsstrA.
LinkedIn is designed to help every user position himself or herself as an expert in a particular field. A user can participate in group discussions, make comments, answer questions, and offer insights into key issues to build his or her personal brand. Professionals with well developed user profiles can approach potential clients more effectively and highlight a company’s products and services. Trustworthy team members make trustworthy companies, and potential partners are more willing to speak to people working at a respected company.
“A good profile is a tremendous asset in a job search. Recruiters definitely give preference to candidates with a professional photo, a clear profile description, and a brief overview of the roles and responsibilities they have had during their careers. The platform also makes it easy for recruiters to search for candidates meeting certain criteria, e.g. with proficiency in a language. Therefore it is important to regularly update your profile,” continues Yulia Malezhyk. “A LinkedIn profile is a resource that, if used correctly, works for you. It is definitely worth using this resource: the potential payoffs include a dream job, new clients, and better deals. Investing time in your LinkedIn profile is an investment in building your professional online image.”